Threads user count falls to new lows, highlighting retention challenges Threads user count falls to new lows, highlighting retention challenges

Threads, Meta's Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows. Threads, Meta's Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows. https://ift.tt/ZplJC7T